As everyone knows, SEO is extremely important when it comes to your website. But why is it one of those initiatives that commonly gets pushed off and put on the back burner? I think there are several common reasons/misconceptions for that:
Reasons why SEO gets ignored
- It’s a long term play, and many are seeking quick wins
- Lack of understanding on the topic
Common SEO misconceptions
- SEO is not important. Wrong
- I can spend more on my Paid Search campaigns to make up for lack of SEO. Not quite
- I already have Title Tags and Meta Descriptions, I’m all set. Sorry, no
- I tried SEO in the past, and it didn’t work. Try again
If you need more rationale on why you should focus on SEO, here are some great articles out there that spell out even more reasons why:
So you read some of these articles and you understand the importance of a solid SEO foundation for your site. You’re ready to begin. Great. So…where do you start? The million dollar question. Honestly, it depends on several factors. Do you have a brand new website and your building SEO from scratch, or have you had a website for a while and you want to optimize or add SEO strategies to it? For either scenario, the first real step is having a clear understanding of what you want to accomplish. Are there certain keywords or queries that you want to rank higher for? Is your competition kicking your butt when it comes to organic search results leaving you in the dust?
I recommend starting/rekindling your SEO journey with Moz.
Moz offers several FREE SEO resources including user guides, loads of Q&A, blog articles, and some serious SEO Tools to better your understanding of everything SEO and optimize your website to reach it’s fullest potential. Additionally, there are paid versions of some of their tools that provide even more SEO goodness.
To top it off, the entire Moz staff is extremely knowledgeable and more than willing to help you on your SEO journey. So whether you are brand new to SEO, or trying to get your website back on track from an SEO standpoint, Moz is an excellent place to start. Enjoy all the free resources they have to offer; and try a Free 30 Day Trial of their Pro tools.
May the SEO Gods shine down on you,